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Sim Bielak, President of Global Gaming & Amusement Business, SUZOHAPP. Interview by Damien Connelly

Nobody makes more game parts than SUZOHAPP, founded in Mount Prospect, Illinois, with manufacturing facilities in China and Poland. Fresh off the ICE show in London, SUZOHAPP had a wealth of new technology to showcase, which it does in this conversation with Damien Connelly. With sports betting on the upswing, this is a particularly opportune time for technology companies to turn their attention to that sector and capitalize upon it.

As company President Sim Bielak says, “it’s a very exciting time.” SUZOHAPP  was ready with sports-betting terminals and a line of replacement parts. SUZOHAPP’s focus is happily divided between what’s new and what’s old. In the latter case, retro, reel-spinning slots are making a comeback, something upon which Bielak is poised to capitalize. As for the new, that would be jurisdictions like Brazil and Ukraine, which have been flirting with casino development for some time and seem finally poised to take the plunge. That’s quite a long way for a company that started out making coin doors for arcade games. Bielak brings us up to date on SUZOHAPP’s new frontiers and what it has to offer a rapidly expanding gaming industry.

Image: SUZOHAPP ICE London 2020

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